Are You Leaving a Patient Generation Behind?

Kelsey CreehanFeatured News

By Susan Spear From the Fall 2018 Journal of the Colorado Dental Association According to the Population Reference Bureau (PBR), the data from the U.S. Census Bureau shows that there are 76.4 million baby boomers living in the U.S. Baby boomers in general are defined as individuals born in 1946-1964.  Their youngest age is 54 years old.  The oldest age is …

7 Ways to Increase Engagement on Facebook

Kelsey CreehanFeatured News

By Krysia Gabenski, Former CDA Strategic Marketing Specialist From the Summer 2018 Journal of the Colorado Dental Association It’s important for businesses to have a presence on Facebook. That’s standard these days. But it’s even more important to go beyond that presence to get your followers engaged in what you have to say and what your business has to offer. …

How Dentists Can Leverage Review Sites to Grow Their Practices Through Patient Engagement

Molly PereiraFeatured News

By Emily Washcovick From the Spring 2017 Journal of the Colorado Dental Association Nearly 80% of patients use online review websites as their first step to finding a new doctor, according to a 2014 Software Advice survey. They are already using review websites, like Yelp, to find restaurants and auto body shops—and they trust the reviews! Now they’re turning to …