By Krysia Gabenski, Former CDA Strategic Marketing Specialist From the Summer 2018 Journal of the Colorado Dental Association It’s important for businesses to have a presence on Facebook. That’s standard these days. But it’s even more important to go beyond that presence to get your followers engaged in what you have to say and what your business has to offer. …
How Dentists Can Leverage Review Sites to Grow Their Practices Through Patient Engagement
By Emily Washcovick From the Spring 2017 Journal of the Colorado Dental Association Nearly 80% of patients use online review websites as their first step to finding a new doctor, according to a 2014 Software Advice survey. They are already using review websites, like Yelp, to find restaurants and auto body shops—and they trust the reviews! Now they’re turning to …
15 Do’s and Don’ts for Your Facebook Advertising
By Erin Wiggers From the Winter 2017 Journal of the Colorado Dental Association Keeping up with best practices on Facebook is getting harder. The more sophisticated the platform gets, the steeper the learning curve for advertising effectively. But one thing remains the same: Using Facebook advertising to reach your patients and potential new patients is a great way to find …
Why Social Media Is Important For Your Practice
By Melody Gandy-Bohr From the Fall 2016 Journal of the Colorado Dental Association Whether you want to increase appointment requests or patient engagement, social media is an all-important tool that can help you reach your marketing goals. Social media helps connect people to one another online, and can connect your practice to potential patients. Those connections are vital to your …