December 4, 2013
Phase two of the CDA’s commercial campaign will start Monday, Dec. 9 on radio stations during the morning and evening commute times. This campaign launched last month on statewide television to raise public awareness about the importance of going to a CDA member dentist. The commercial will air between 5 a.m./6 a.m. to 8 a.m., and 5 p.m. to 7 p.m. on KOA, KBCO and KTCL. The commercial informs the listener that CDA members are held to the highest standard of ethics and care, and that CDA dentists are required to take continuing education. At the end, the listener is encouraged to ask if his/her dentist is a CDA member.
This membership campaign is meant to benefit all dentists across component society lines and to showcase the strength of organized dentistry to the public. If you patients mention hearing the commercial, the CDA wants to know! Please tell us about it at molly@cdaonline.org or 303-740-6900.