CDA-endorsed Officite has created a 20-page document that guides dental professionals through the ins and outs of websites and online marketing.
What’s Inside the Guide?
You’ll find out why websites and online marketing are important and how to use them efficiently so that patients find your practice. The guide looks at five patient profiles—Newcomer Nathan, Dissatisfied Debbie, Specialist Steve, Millennial Molly, and Insurance Inez—and breaks down what media each person trusts the most, what they’re looking for that gives them confidence in a product or service, and what constitutes a dealbreaker.