How Dentists Can Leverage Review Sites to Grow Their Practices Through Patient Engagement

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By Emily Washcovick From the Spring 2017 Journal of the Colorado Dental Association Nearly 80% of patients use online review websites as their first step to finding a new doctor, according to a 2014 Software Advice survey. They are already using review websites, like Yelp, to find restaurants and auto body shops—and they trust the reviews! Now they’re turning to …

15 Do’s and Don’ts for Your Facebook Advertising

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By Erin Wiggers From the Winter 2017 Journal of the Colorado Dental Association Keeping up with best practices on Facebook is getting harder. The more sophisticated the platform gets, the steeper the learning curve for advertising effectively. But one thing remains the same: Using Facebook advertising to reach your patients and potential new patients is a great way to find …

Why Social Media Is Important For Your Practice

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By Melody Gandy-Bohr From the Fall 2016 Journal of the Colorado Dental Association Whether you want to increase appointment requests or patient engagement, social media is an all-important tool that can help you reach your marketing goals. Social media helps connect people to one another online, and can connect your practice to potential patients. Those connections are vital to your …